BY Addy DugdaleToday

Cast your minds back to 2008. As well as the traditional settings of TV, radio and print, the race for the White House saw a new battleground: that of social media. The presidential campaign of Barack Obama used Twitter, YouTube and Facebook to good effect, alongside a massive online push for fundraising. Fifteen months on, Twitter is still being used, but this time as a tool for spreading the President’s message. But, post election, does it work?

Full Article: http://www.fastcompany.com/1575137/white-house-tweets-its-messages-but-how-many-people-are-listening